Website Marketing & Online Promotion
Promoting your website is just as vital as is getting your site up in the first place. Once the site development is complete, it can be difficult to get business from your website if people don’t see you in the Search Engines.
Search Engine positioning is highly competitive. Getting onto page one in Google takes a good deal of research, expertise, and time, particularly if your website is new.
Why use a Web Marketing Specialist?
Successful online marketing requires a good understanding of website structure, the role content plays, and search engine behaviour; coupled with the ability to match activity to your business to achieve optimum results.
With over 10 years’ internet marketing experience, Bounce Marketing combines a wealth of industry knowledge with comprehensive web marketing skills to give your website the best exposure possible.
What’s involved? It’s a fairly simple process that starts with a chat about what you’re looking to achieve. Bounce will come up with recommendations for your website marketing, based on what would be the best-fit for you. Twitter for example, would not be appropriate for a business targeting a 60+ age demographic.
Promotions Increase Results
Online promotions are often one of the least used marketing tools on a website – not because they are ineffective, but because they are not well understood. The Placemaking Group can help define what type of online promotion might be right for your organization. Just as promotion has a place in your offline marketing mix, so does online promotion have a place in your online marketing mix. The big advantages are that online promotions are substantially less expensive and much quicker to execute and measure than hardcopy.
Using Online Marketing Promotions to Drive Traffic
- Using an e-mail promotion to drive people to a micro site or landing page
- Win-a-prize for signing up for an online newsletter or social media site
- Gift certificates
- Sales racks on e-commerce sites
- Offering “White Papers” requiring e-mail addresses, which result in qualified leads
- E-mail coupons
- Micro sites involved with an offline promotion
